Frequenty asked

Influencers can take any form, depending on the industry, but we define an "Influencer" as an individual who can influence a group of people (their followers!) through their online presence.

Influencer marketing is effective because it allows brands to reach a highly engaged audience through the trusted voice of an influencer. It also allows brands to target specific demographics and niches.

An influencer may already be in contact with your target market, so you can easily contact them by partnering with them to reach the same people they reach regularly. Why go through the effort of building your own community when these influencers have already done it. You also have to consider that very few people can connect with a brand. Influencer marketing is the new 'buzz' and consumers would much rather engage with someone who shares their interests. People often follow and adopt popular and widely accepted personal habits that play an important role in their lives. They believe that those who they consider respectful or popular represent valuable opinions and lifestyles. As a result, for example, if you choose a product or service, those who follow you are likely to be open to trying that same product or service. Being the first person to use your product or service is key to influencing others. This is where social media influencers can play a big role. Rather than relying on members of multiple different social groups to adopt your product, you can accelerate your first step by having an influencer who fits into - and provides social proof within - the myriad groups of your target audience.

Here are some of the main advantages of using influencers in your marketing strategy: Effectively reach your target audience through influencers who have gathered people whose interests lie within your niche. Generate awareness, engagement and desire for your brand, product and services. Educate your target customers through the trusted voice of influencers. Enrich your content strategy with great influencer content. Quickly build trust and credibility through authentic testimonials, experiences and influencer-generated content. Inspire your target audience to take action

Influencer marketing is a marketing strategy that focuses on people who have a significant following on social media or other online platforms. These influencers influence the purchasing decisions and opinions of their followers about products and services. By engaging with influencers, companies aim to reach their target market, increase brand awareness and boost demand for their products or services. Influencer marketing often involves collaborations in which influencers create content, such as posts, videos or blog entries, that promote a brand or its products, while taking an authentic and personal approach.

Yes! Influencer marketing is very effective in all industries and sectors. Whether you have a great product or a unique service, reaching out to influencers in your industry is the way to get your brand found.

Influencer marketing works with influencers who have an engaged community on social media and a trusted voice. An influencer creates content that promotes a brand or product and shares it with their followers. This content can then be further amplified through data-driven social media campaigns.

Working with us can bring you a range of benefits, including access to a network of influencers, expertise in campaign strategy and execution, and access to the tools and technology you need for campaign optimisation and measurement. We offer fully managed influencer campaigns, where YouTrend matches your brand and requirements with only the best performing influencers to achieve your goals. Not only do we source and negotiate with influencers on your behalf, we also manage the influencer campaign from start to finish so you can focus on what you do best. Our management includes; sourcing, analysis, negotiation and campaign strategy. Once your campaign is over, we will report on all available metrics. Research, validation and invitation to the hive. This stage ensures that we only engage influencers who are genuine authorities in your niche and have a real passion for your product and brand, ensuring authentic storytelling.

The growing number of social media marketing platforms has triggered a huge increase in the number of influencers across many sectors, allowing brands to reach their own audiences. They have reached many people thanks to their specialism, expertise and trusted voice and knowledge. Today, there are expert influencers in every sector imaginable, enabling brands to harness their authentic storytelling to better engage their target market.

To find the right influencer for your brand, you need to consider factors such as audience demographics, content style and engagement rates. You can use influencer marketing platforms or work with us to help you find the right influencer.

The cost of influencer marketing varies depending on factors such as the number of influencers, your goals, influencer reach, engagement rates and content requirements.